innovative approach

Bruce and Kim came to realize that trucking, like many other things was simply a commodity. A larger profit could be obtained by controlling the commodity that was actually being trucked. Establishing a professional sales force, and working with contractors throughout Southern California, Dispatch began to control the commodity, and hence the market place.

Providing added value to the job of trucking has also helped Dispatch create a market niche, and has been instrumental in its growth. Value has been added by providing one stop shopping for all of the services a contractor might need to get a job completed. That includes providing qualified foremen and other personnel to run the trucking operations and manage the construction site (Windrow Earth Transport). It includes providing loaders and heavy equipment that can load trucks and maintain a construction site (Pro Loaders). It includes providing all required trucking to and from the load and dump sites (Dispatch Trucking). Dispatch is committed to developing the best practices required, and to providing the highest quality of service within whatever niche it chooses to operate in.

Dispatch utilizes professional sales people to call on the industry. Finding experienced people with years of contracts from within the industry, the creation of a professional sales organization in a relatively unsophisticated industry has provided tremendous advantages over its competitors.

Dispatch has the ability to rapidly expand to meet increased demand and maximize profits. It also has the ability to rapidly contract during lean times while remaining profitable. This is accomplished through the use of company owned trucks and trailers, pullers, and outside owner operators. The company owns 90 trucks and trailers that are driven by company drivers. The company also owns an additional 130 trailers that are pulled by independent owner operators (pullers). As demand increases, these are put to use. Finally, hundreds of owner operators (those owning their own truck and trailers) are available for rental on a daily basis. These are rented as demand increases beyond Dispatch's internal capacity. The size of Dispatch's internal fleet has been based upon historical demand for trucking. Therefore, Dispatch's assets are fully utilized even in a down market.

In 1998, the Dispatch management team developed a 10-year plan to grow its market share, and to expand into complimentary industries. The aggressive plan called for a major buy in from employees, and therefore a stock bonus program was established for all company employees in order to encourage the required commitment to the company's goals. The goal was to reward each and every employee as the company grew in sales, profitability, and value.